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    <loc>https://www.retailinthecity.com/about-1</loc>
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    <priority>0.75</priority>
    <lastmod>2021-01-29</lastmod>
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      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/601474db9f91f42f1017efd9/1611953376650/iStock_000023807233Medium.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55b185c4e4b09452b96e71f5/1437697482651/iStock_000016366174Small.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55a94c8be4b0687d36716045/1437158552176/iStock_000023807233Medium.jpg</image:loc>
      <image:title>About</image:title>
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  </url>
  <url>
    <loc>https://www.retailinthecity.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2021-05-16</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55aabe17e4b09b833bef8dfc/1437253146517/hamptons-collective</image:loc>
      <image:title>Work</image:title>
      <image:caption>Elizabeth Roberts featured her Fall jacket collection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55aabea7e4b0a996cf320309/1437253306797/hamptons-collective-whitewash</image:loc>
      <image:title>Work</image:title>
      <image:caption>WhiteWash Collection, a Hamptons favorite, featured their signature knits</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55aac264e4b02b4125d8e102/1437254269445/hamptons-collective-lil-rapunzels</image:loc>
      <image:title>Work</image:title>
      <image:caption>Lil Rapunzel's, a kids brand from Florida, featured their best sellers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/5b91bab8aa4a99c4350bb245/1610073232401/financial-gym-green-sliding-barn-door</image:loc>
      <image:title>Work</image:title>
      <image:caption>Large, colorful barn doors slide across the individually-designed work-out rooms to provide additional privacy</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/5b91ba6c562fa7c0b9c43cc3/1610073232398/financial-gym-workout-room</image:loc>
      <image:title>Work</image:title>
      <image:caption>Private work-out rooms, such as 'The Library', provide a relaxed environment for a member to meet with their personal trainer</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/5b91cd2b70a6adc1daa92447/1610073232405/financial-gym-victory-lounge</image:loc>
      <image:title>Work</image:title>
      <image:caption>This cozy 'Victory Lounge' with an electric fireplace &amp; playful window seating is the perfect spot for members to hang out &amp; talk about their finances</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55b17b44e4b0eb1de697d7f2/1437694811643/piada-brand</image:loc>
      <image:title>Work</image:title>
      <image:caption>The identity design focused on being clean &amp; simple</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55b2ad65e4b06ccaa6c01689/1437773158635/piada-interior</image:loc>
      <image:title>Work</image:title>
      <image:caption>The interior is warm &amp; inviting, with a communal table at the center of the space and large-scale graphics on the curving wall</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55b17b6be4b09452b96e3ff5/1437694843489/piada-rendering</image:loc>
      <image:title>Work</image:title>
      <image:caption>This rendered view shows the initial design concept for the service counter</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/5b887a37c2241b5df26ff7e9/1536273083369/worksmith-coworking-melbourne-interior-design</image:loc>
      <image:title>Work</image:title>
      <image:caption>The industrial-style interior with its post-modern touches is warm &amp; inviting while the space itself is flexibly designed to host a variety of types of events</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/5b88779ecd836663f9b75857/1536273083365/worksmith-melbourne-bar-detail</image:loc>
      <image:title>Work</image:title>
      <image:caption>The colorful bar is a central point of gathering &amp; serves as the 'water cooler' where people hang out to chat &amp; exchange ideas</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/5b887b5a4ae237a22fb97eb9/1536273083362/worksmith-coworking-interior-detail</image:loc>
      <image:title>Work</image:title>
      <image:caption>The co-working space features lots of natural light, green plants &amp; warm touches</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/60a097f6ce15a13eb82d4d53/1621137852035/Boulevard-Home-Guest-Services-Design-Center.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The Guest Services and Design Center areas are centrally-located for easy access by customers &amp; staff.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/60a0983d5a77f977c4a554d6/1621138240773/Boulevard-Home-Mesquite-Nevada-Store-Main-Entry-Guest-Services</image:loc>
      <image:title>Work</image:title>
      <image:caption>The eye-catching remodel of this existing fashion store includes removing the entire dropped ceiling, creating a dramatic new entry, designing a welcoming Guest Services area, and displaying furniture with accessories in an easy-to-shop format.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/60a09804e93ae07ca7f298c9/1621137999476/Boulevard-Home-Mesquite-Nevada-Mattress-Department-Bar-Stools-Dining.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Specialty displays and unique ceiling features add to the shopping experience.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55aac5dee4b0e800df5c500d/1437255136529/shinsegae-cosmetics</image:loc>
      <image:title>Work</image:title>
      <image:caption>The cosmetics department featured top Korean &amp; American brands</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55aac777e4b04a7449bfa766/1437255566502/shinsegae-kids</image:loc>
      <image:title>Work</image:title>
      <image:caption>The kids department featured abstract tree elements and fun merchandise presentations</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55aac694e4b031edd6f81e38/1437255319233/shinsegae-atrium</image:loc>
      <image:title>Work</image:title>
      <image:caption>A soaring central atrium connected four floors of shopping space</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Aksel Paris featured their sharp men's line of custom-tailored clothing</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55b1783ae4b0eb1de697c969/1535667609657/seaport-pop-up</image:loc>
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      <image:caption>The containers allowed for outdoor merchandising &amp; cafe seating upstairs</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55b1776fe4b0790f690c4135/1535667609659/seaport-pop-up</image:loc>
      <image:title>Work</image:title>
      <image:caption>Aksel Paris &amp; Magnolia Bakery were two of the brands popping up in this unique environment</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/6034579dcfd4dc6542aad7cf/1614048775833/mathis-brothers-furniture-ontario-mattress-tempurpedic-intellibed.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The large Mathis tower at the center of the space anchors the department &amp; the large-scale lightboxes grab attention.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/603457cdc1490c135f75400b/1614048763105/mathis-brothers-furniture-ontario-mattress-purple-intellibed.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The Purple &amp; Tempur-pedic mattress displays communicate the value proposition for each brand in a visual way.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/6034545ba1bbd36f38014fb0/1614048796884/mathis-brothers-furniture-ontario-mattress-interior-department-axon-tempurpedic-purple-intellibed.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The mattress department showcases almost 80 beds and is grouped into pods of six, each featuring a single mattress brand. This provides the customer an easy way of shopping by brand, bed type, comfort level &amp; more. There is also a large accessories display with pillows, bedsheets &amp; add-ons and seating is provided for those who need a break.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/5ff8cfeca28e157b2bd4dbf7/1621135252560/boulevard-home-appliances-st-george-utah-interior-view.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The remodel includes taking out a dropped ceiling &amp; exposing the structure above, ripping out old tile &amp; staining the concrete floor underneath, adding a new welcoming Customer Service desk in the center of the space &amp; creating displays that are eye-catching &amp; easy-to-shop.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/5ff8cfd3346f0877327dbaa1/1621135252557/boulevard-home-appliances-st-george-utah-custom-fixtures.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Custom-designed modular fixtures are modeled to show the client how each type of appliance would look on display.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/5ff8d12278ad8522d3d40422/1621135252554/boulevard-home-appliances-st-george-utah-interior-entry.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>A dramatic entry portal defines the entrance to the department.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55b170bbe4b0eb1de697a37c/1437692124682/soho-designer-pop-up-space</image:loc>
      <image:title>Work</image:title>
      <image:caption>The overall space was designed to be bright &amp; airy with each brand's name featured using dimensional signage</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55b172e0e4b020bb9740cac8/1437692679511/soho-pop-up-brand</image:loc>
      <image:title>Work</image:title>
      <image:caption>This California-based brand created their first pop-up experience in NYC</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55b16d7ce4b046ea7674a010/1437691280231/soho-pop-up-display</image:loc>
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      <image:caption>Fun bracelets as gifts attracted shoppers when they first came into the store</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55a967bfe4b0a996cf2df659/1437165534448/</image:loc>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/55a96698e4b0028743463cf8/1437165210220/</image:loc>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/5ff7d7498006fd5c1527e590/1610138756472/miller-waldrop-furniture-exterior-tower-and-courtyard.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The outdoor courtyard serves as a great space to host events &amp; showcase patio furniture.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/5ff7d5fa8006fd5c1527c17b/1610138756475/miller-waldrop-furniture-custom-design-center.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>A large design center at the heart of the store inspires shoppers &amp; allows customers to easily customize their furniture selections.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/5ff7d1d9d88d0c4f571e2092/1610138756479/miller-waldrop-furniture-new-exterior-entry-tower.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>A new tower creates an eye-catching &amp; dramatic entry, which along with the large signage creates a lantern-like effect to be seen from the nearby highway.</image:caption>
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  </url>
  <url>
    <loc>https://www.retailinthecity.com/press</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-05</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/60a08e8008554025bfa65cd9/1633468103987/Furniture-World-Magazine-Future-of-Store-Design-May-Jun-2021-Issue</image:loc>
      <image:title>Press - Future Stores</image:title>
      <image:caption>May 9, 2021 Furniture World invited Retail in the City owner Jennifer Magee to write a contributing article for its May-June issue to forecast what the “Future of Store Design” will look like for home furnishings retailers following the COVID-19 pandemic. She gives examples of what her current furniture store clients (including Mathis Brothers, Miller Waldrop Furniture, Furniture Mall of Texas &amp; Boulevard Home) are doing as they look to the future. "In the post-COVID shopping world, retailers must continually improve their online experience to better reflect what is going on in their physical store environment (and vice versa). Both online and offline experiences should be seamless, working together to reinforce each other.”</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/6011da2b076c6639965035c8/1611782708702/The-Financial-Gym-New-York-Grand-Opening-Event</image:loc>
      <image:title>Press - The Financial Brand</image:title>
      <image:caption>Sep 5, 2018 The Financial Brand profiled the Financial Gym’s launch in the space we designed with an article entitled: “The Financial Gym: How to Pump Money Out of Financial Education Programs.” In the interview with CEO Shannon McLay, the article focuses on how “McLay envisions the future of the Financial Gym as a chain in cities across the US, where people will be able to go to manage their finances, the same way they’d go to the gym to get in shape.” “I want people to see the gym and know that they can come in and figure out a real way to sort out their finances,” said McLay.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/519e6998e4b0e4a4b0ed9d71/t/615ccf074bfb5847d56dcc0b/1633477151417/Furniture-World-Magazine-Customer-Flow-and-Circulation-Sep-Oct-2021.jpg</image:loc>
      <image:title>Press - Customer Flow</image:title>
      <image:caption>Sep 25, 2021 The Sep-Oct issue of Furniture World features the latest article from Retail in the City owner Jennifer Magee titled “Customer Flow - It Can Make or Break a Shopping Experience”. She discusses how different store layouts &amp; circulation plans can influence how shoppers interact with merchandise &amp; how they buy. She reviews the benefits &amp; drawbacks to the two main type of store layouts that work best for furniture retailers: the Racetrack Plan which loops customers completely around a store &amp; the Free Flow Plan which allows customers to explore a space as they like. She also gives tips for laying out a store effectively. "Once shoppers get past the main entry, they tend to turn right almost 90 percent of the time. People make this “invariant right” turn, then tend to walk counterclockwise through the space.”</image:caption>
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      <image:title>Press - Business Insider</image:title>
      <image:caption>Mar 4, 2018 Business Insider wrote a detailed piece on our design of Financial Gym’s first flagship location on 25th Street entitled: “Inside the Financial Gym, where trainers offer you wine and Kleenex as they strip you ‘financially naked’ and analyze your money issues.” They interviewed FG CEO Shannon McLay &amp; gave a full photo preview of the finished space. And as the articles notes: “The Financial Gym isn't a gym, per se, and the workout you're about to endure isn't for your glutes. Rather, the Financial Gym offers an exercise regimen tailored to another integral aspect of your life: your budget.” "I don't want this to feel like a workspace," McLay said. "Most people work on money in their home. We want this to be like their second home."</image:caption>
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      <image:title>Press - Sleep Retailer</image:title>
      <image:caption>Jan 20, 2021 Sleep Retailer featured a Q&amp;A in their latest January issue where they asked Retail in the City owner Jennifer Magee &amp; other industry experts “What Kind of Retail Innovation will Emerge from the Pandemic?” "The in-store shopping experience will need to provide a level of comfort, ease, technological advancement, and expertise that can rival the online experience. And so the real innovation will come from creating a completely seamless online-offline experience. Many of the technological advances of ecommerce shopping will be integrated into the physical store experience. Same-day delivery &amp; pickup as well as an easy-check out and return process will be critical.”</image:caption>
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      <image:title>Press - Retail Space Race</image:title>
      <image:caption>Jul 28, 2021 Retail in the City owner Jennifer Magee’s latest article for the July-August issue of Furniture World goes into detail about how retailers can find the best vacant spaces on the market to convert into furniture stores. In “Retail Space Race”, she gives pros &amp; cons on converting different types of space and covers “what to ask for”, “what to look for”, and “what to keep in mind” when shopping for spaces and starting negotiations. She even provides examples of what her current furniture store clients have been able to negotiate. "Leases on roughly 1.5 billion square feet of retail space will expire this year. That, combined with a high vacancy rate, make it a buyers’ market for home furnishings retailers.”</image:caption>
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      <image:title>Press - Sleep Retailer</image:title>
      <image:caption>Nov 13, 2020 Sleep Retailer invited Retail in the City owner Jennifer Magee on their podcast to discuss the evolution of the in-store environment. She talked about her work as a retail store designer &amp; provided tips to mattress retailers looking to increase the performance of their stores. The episode named "Designing High-Performing Retail Environments" can be found on Apple Podcasts, Spotify or Blubrry. "Magee shares her unique insights on what today’s consumers are really looking for from brick-and-mortar stores -and how retailers can design their showrooms to ensure that their customers feel safe, comfortable and engaged."</image:caption>
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      <image:title>Press</image:title>
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