Retail in the City is a group of talented retail experts, architects, interior designers & graphic designers that understand customer shopping behavior & how to maximize in-store sales. 

We are ready to design your first store or take your existing store to the next level.


From the Caribbean to Seoul, we design store experiences that reflect each brand's unique DNA. We focus on how the customer shops & create experiences catered specifically to them.


We have extensive experience designing retail stores of all sizes, from 500 SF boutiques to over 1 million SF department stores. Our design approach  focuses on functional layouts that maximize sales.


If you need help displaying merchandise in a way that will maximize its sales potential, we can work with you in-store to create visually eye-catching displays that attract customers to buy.

A classic look for this summer boutique


The Hamptons Collective on Main Street in Bridgehampton, New York highlighted over 20 edgy designers, beauty, gift & lifestyle brands in a gallery-like setting.

We designed the space to allow each brand's merchandise to stand out independently and create a rich shopping experience for customers.


Elizabeth Roberts featured her Fall jacket collection

Lil Rapunzel's, a kids brand from Florida, featured their best sellers

WhiteWash Collection, a Hamptons favorite, featured their signature knits

A million square foot department store gets a signature look


Shinsegae, one of the largest department stores in the world, opened its latest retail shopping experience in Cheongju, the capital of South Korea.

We created a high-end shopping experience using luxurious materials & finishes to attract brand-conscious shoppers and allow them to find products easily.


The cosmetics department featured top Korean & American brands

A soaring central atrium connected four floors of shopping space

The kids department featured abstract tree elements and fun merchandise presentations

A designer boutique brings style to Soho for the holidays


This holiday pop-up featured 15+ fashion-forward brands in this prime 2-level 2,500 square foot space on West Broadway, which included unique, luxury brands for men, women & home.

We created an open & inviting environment that highlighted each brand's merchandise and unique selling approach.


Fun bracelets as gifts attracted shoppers when they first came into the store

This California-based brand created their first pop-up experience in NYC

The overall space was designed to be bright & airy with each brand's name featured using dimensional signage

Italy's favorite flatbread sandwich shop comes to midtown


Piada, a local favorite, opened its second location in the CitiCorp building with a completely new design & eating experience.

We designed the original brand for Piada, along with its color scheme, signage, menu boards, and interior environment, making it one of the most popular destinations in the neighborhood.



The identity design focused on being clean & simple

This rendered view shows the initial design concept for the service counter

The interior is warm & inviting, with a communal table at the center of the space and large-scale graphics on the curving wall

Dynamic shopping & pop-up containers in lower Manhattan


The Seaport's goal was to create a series of pop-up stores in this transitioning neighborhood to attract new visitors.

We helped conceptualize how this pop-up environment would look & work, creating a dynamic series of spaces occupied by the newest & hippest NYC-centric boutique brands.


Aksel Paris featured their sharp men's line of custom-tailored clothing

The containers allowed for outdoor merchandising & cafe seating upstairs

Aksel Paris & Magnolia Bakery were two of the brands popping up in this unique environment